Jennifer Gregory - Standout Web Design Blog

Nealry every website I work on requires an 'About Us' section - sometimes this is focused on the company profile or simply a bio of an owner/operator only.  Either way, there are some rules to follow when writing this section of content for your site.

I recently read this article by Valerie Khoo is Managing Director of the Sydney Writers' Centre and publisehed in the Nett online magazine. It lists out the top 5 mistakes made when writing your About Us section which I'd like to share with my readers:

• Mistake #1 – Writing a chronological story about your company
• Mistake #2 – Focusing on statistics in your first line
• Mistake #3 – Replicating your resumé as your bio
• Mistake #4 – Not tailoring your bio for your audience
• Mistake #5 – Including broad statements instead of specific achievements

I've always been a fan of facts and figures and this little presentation is full of them with fun pictures to boot!

Hub Spot - Its time to transform your  marketing

I recently came across this online presentation on business blogging and like it for several reasons:

• The actual presentation easy to view and navigate online and the format is modern and fun - the interactive nature of the moving slides really makes you stand up and concentrate a little bit more, and enjoy it!
• The content is powerful and well-written.  Although the presentation is quite long I didn't feel that there were many parts that were not valuable to the reader.

I recommend a lot of my clients view this as they are focusing a lot of attention to business blogging right now.

http://cmsexpo.net/presentations/1113-business-blogging-for-seo-and-social-media

With a few clients already using several or all of these platforms, and others beginning to think about using them, I have had a few conversations recently about how they all link up and what content should go to each.  Its important not to double up on content so that each one has exactly the same information but you also have to assume that some clients/customers might use one platform, and not another, so ensuring the content is relevant all round is important.

Here's my take on how each platform should be used.