With a few clients already using several or all of these platforms, and others beginning to think about using them, I have had a few conversations recently about how they all link up and what content should go to each.  Its important not to double up on content so that each one has exactly the same information but you also have to assume that some clients/customers might use one platform, and not another, so ensuring the content is relevant all round is important.

Here's my take on how each platform should be used.

• Website Blog – Write about issues facing clients/customers, as well as industry/ personal experience that can relate to what you do. Be sure that each post links directly to content of your site and so clients can read it and understand how it links in with your work. Internal linking is great for SEO too!
• Twitter – Tweet about industry and interesting business/personal news. Use this platform for more smaller, interesting snippets of information – it doesn’t have to always be work-related.
• Facebook – This is a way of communicating – having a 2-way conversation – with clients. Ask questions, pose problems, start conversations.
• Linkedin – This is a great way of networking/communicating with colleagues and industry peers. I see LinkedIn not as a way of talking to clients/customers but of talking to peers and colleagues – if clients/customers see that, they know you are connected well with your industry.

This is just my opinion on social networking and communicating so not the be all and end all - I'd love to hear what others think too...