Nealry every website I work on requires an 'About Us' section - sometimes this is focused on the company profile or simply a bio of an owner/operator only.  Either way, there are some rules to follow when writing this section of content for your site.

I recently read this article by Valerie Khoo is Managing Director of the Sydney Writers' Centre and publisehed in the Nett online magazine. It lists out the top 5 mistakes made when writing your About Us section which I'd like to share with my readers:

• Mistake #1 – Writing a chronological story about your company
• Mistake #2 – Focusing on statistics in your first line
• Mistake #3 – Replicating your resumé as your bio
• Mistake #4 – Not tailoring your bio for your audience
• Mistake #5 – Including broad statements instead of specific achievements